In reading the article below from the latest Marie Claire magazine about women in sports, I learned a new term I was not aware existed - “Shrink it and Pink it”.
This is a (terrible) method of marketing to women being used in predominately male driven industries such as sports, cars, and technology. The concept is this: take the product (ex: a baseball tee shirt), make it smaller, color it pink, and poof… Done.
I’m not much for ranting, or feminism I suppose, because this doesn’t make me mad. It makes me happy because I see so much potential for improvement. This is exactly what Branded is all about and I can’t wait to see how other sports loving/boundary pushing ladies continue to break the mold.
Further readings on the topic: Lemmondrop, Jezebel